Category: Comparison Shopping Kickbacks
Comparison Shopping Kickbacks involve incentives or financial rewards provided to consumers or affiliates by companies to encourage the promotion or purchase of their products over competitors’. These kickbacks can take the form of discounts, cash rebates, or other benefits and are often used to drive sales and increase market share. For example, a retailer might offer a kickback to an online comparison shopping website to feature its products more prominently or to users who choose its products over others. While this strategy can boost sales and customer engagement, it can also lead to conflicts of interest and potentially skew the objectivity of comparison shopping, impacting consumers’ ability to make fully informed decisions.