Date Released: FTC-PR-240118-1

January 18, 2024


FTC-PR-240118-1 – FTC Order Will Ban InMarket from Selling Precise Consumer Location Data – The proposed settlement is FTC’s second in recent weeks aimed at limiting the collection, use, and sale of consumers’ location data


Data aggregator InMarket Media will be prohibited from selling or licensing any precise location data to settle Federal Trade Commission charges that the company did not fully inform consumers and obtain their consent before collecting and using their location data for advertising and marketing.

Under the proposed order, InMarket will also be prohibited from selling, licensing, transferring, or sharing any product or service that categorizes or targets consumers based on sensitive location data.

“All too often, Americans are tracked by serial data hoarders that endlessly vacuum up and use personal information. Today’s FTC action makes clear that firms do not have free license to monetize data tracking people’s precise location,” said FTC Chair Lina M. Khan. “We’ll continue to use all our tools to protect Americans from unchecked corporate surveillance.”

Texas-based InMarket collects location information from a variety of sources, including its own apps and from third-party apps that incorporate its software development kit (SDK). InMarket cross-references consumers’ location histories with advertising-related points of interest to identify consumers who have visited those locations and then sorts consumers, based on their visits to these points of interest, into audience segments to which it can target advertising based on their past behavior.

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[Date Accessed: 3/4/2024]

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