FTC-PR-240307-2 (Mar. 7, 2024) FTC Implements New Protections for Businesses Against Telemarketing Fraud and Affirms Protections Against AI-enabled Scam Calls – Final rule extends telemarketing protections to business-to-business calls; Commission also proposes new consumer protections against tech support scams pitched over the phone The Federal Trade Commission today announced a final rule extending telemarketing fraud […]
Category: Telemarketing Sales Rule
The Telemarketing Sales Rule (TSR), enforced by the Federal Trade Commission (FTC), is a regulation designed to protect consumers from deceptive and abusive practices in telemarketing. It sets strict guidelines for telemarketers, including prohibitions on calling consumers on the National Do Not Call Registry, restrictions on the use of prerecorded messages, and requirements for clear and truthful disclosures about the products or services being sold. The TSR also mandates that telemarketers must honor consumer requests to be placed on a company-specific do-not-call list and imposes limits on payment methods to prevent fraud. These rules aim to enhance consumer protection and ensure transparency in telemarketing practices.