( Bait and Switch – Article ) ( Articles ) ( Bait and Switch ) Bait and Switch (BAS) Understanding the Tactics and Implications BAS is a deceptive marketing tactic that has garnered attention for its unethical practices. This article delves into the meaning, examples, legal implications, and how consumers can protect themselves from such tactics. […]
Category: Bait and Switch
Bait and Switch is a deceptive marketing tactic where businesses advertise a product at a low price to attract customers but then either do not have the item in stock or push a more expensive alternative. Common in industries like retail and online services, this practice is illegal under many consumer protection laws, including those enforced by the Federal Trade Commission (FTC) in the U.S. To protect themselves, consumers should research products, read fine print for hidden fees, ask questions about availability, and trust their instincts if a deal seems too good to be true. Being informed and vigilant helps consumers navigate the marketplace and avoid falling victim to such unethical tactics.